Divorce Coaches Academy

Social Media: Love or Hate It, You Need a Strategy

August 31, 2022 Tracy Callahan and Debra Doak Season 1 Episode 19
Divorce Coaches Academy
Social Media: Love or Hate It, You Need a Strategy
Show Notes

Do you feel pressured to be all over social media? Are you spending hours designing posts, creating reels, and trying to gain followers? Do you love it or do you avoid it like the plague?

In today's episode, we talk about the phenomena of social media and how divorce coaches can make smart choices around their use of social media as a business strategy. The keyword here is strategy and we encourage coaches to be clear on the reason behind their use of social media. There are many reasons you might choose to have a social media presence including:

  • Credibility
  • Brand awareness
  • Community engagement
  • Lead generation
  • Product sales

Once you're clear on the purpose (strategy) behind your social media, the next key is to track your metrics to be sure you're achieving your goals. Debra shares a favorite quote by Lori Taylor "Fans are vanity, but sales are sanity". If you have 10k followers, but aren't booking any clients, is that a successful strategy? Is it worth the time and effort you spend every week?

What if you hate social media? Then don't do it! There are many successful divorce coaches in the space who have no social media presence - they are finding their clients through grassroots marketing efforts. Check out the episode Making Your First $10k: Relationships and Referrals for more on this powerful strategy.

Social media can be one tool in your marketing arsenal, but as with all marketing strategies, your goal should be to use it with intention.

You can learn more about DCA™ or find out about any of the classes or events mentioned in this episode at the links below:

Website: www.divorcecoachesacademy.com
Instagram: www.instagram.com/divorcecoachesacademy
LinkedIn: www.linkedin.com/company/divorce-coaches-academy
Email: DCA@divorcecoachesacademy.com