Marketing isn't just about getting your name out there in front of potential clients. You also need to make some big decisions about what products you're selling and for how much. In this week's episode, Tracy and Debra talk through some of the factors to consider when you are putting together your programs, packages, and pricing.
First things first...and that means speaking to your client's problem, their pain point. What are they struggling with and how can you help? Listen to the episode "You're a What? How to Effectively Describe What You Do As a Divorce Coach" for some tips on how to craft the specific language you can use to speak directly to your audience. These "problems" are the basis for your programs - or the types of services you offer.
Next, you'll need to decide what kind of commitment you're asking from your client - these are your packages. Because coaching is relationship based and action oriented, most coaches find that offering single sessions doesn't get the client results they're looking for. They prefer 3, 6 or 8 session packages. This allows for trust building, feedback loops, and real transformation. It also allows enough time to develop traction and results that keep the client engaged for a longer term.
Finally, there's pricing. Your individual pricing may be driven by a number of things, but primarily we find that geography and level of service are the primary considerations. If attorneys in your area charge $500/hr, then you may be able to charge more than someone who lives where attorney rates are $200/hr. And are you offering concierge level service where you are accessible at all times and for unlimited calls and texts or do you limit yourself to session times? You'll want to price accordingly and explain that to your clients.
You can learn more about DCA™ or find out about any of the classes or events mentioned in this episode at the links below:
Website: www.divorcecoachesacademy.com
Instagram: www.instagram.com/divorcecoachesacademy
LinkedIn: www.linkedin.com/company/divorce-coaches-academy
Email: DCA@divorcecoachesacademy.com