Did you know that, at least in the US, the first business day in January is known as "National Divorce Day"? That's because historically that's the day that family law attorneys get the most inquiries from people thinking about starting the divorce process.
There are many reasons January is the heaviest month for divorce filings. It might be that it's a new year and they can't imagine spending yet another year in that unfulfilling marriage. Or perhaps the stress of the holidays put them over the edge. Or they made a decision months ago and have just been hanging on until the holidays are over and the kids are back in school.
Whatever the reason, we want you to be thinking about how you are preparing right now for the increase in potential clients.
We know that divorce coaches can be extremely helpful and effective when brought in at the very beginning - before that client hires an attorney. So how are you using your marketing language to help potential clients understand that value? What are you posting on social media? What are you saying when people ask what you do?
The current economic climate is a perfect opportunity to talk about saving money on divorce. Most people are seeing a hit to their property values, investments, and retirement accounts so there is even less to divide now. As a divorce coach, how are you communicating the benefits you offer in helping them choose a less expensive process, make better decisions, and manage emotions - all of which reduce their costs.
If you want to build your practice in 2023, we urge you to intentionally get ready for National Divorce Day.
You can learn more about DCA™ or find out about any of the classes or events mentioned in this episode at the links below:
Website: www.divorcecoachesacademy.com
Instagram: www.instagram.com/divorcecoachesacademy
LinkedIn: www.linkedin.com/company/divorce-coaches-academy
Email: DCA@divorcecoachesacademy.com