We talked last week about what can happen when new coaches get distracted by the latest market trends and shiny objects. This week, we want to continue the conversation and chat about the importance of ongoing professional development. Because growing a divorce coaching practice isn't easy and it's certainly not a one-time event.
A general rule of thumb is to allocate about 10% of your gross revenue to professional development. But keep in mind, that many continuing education expenses are tax-deductible for you if you're self-employed.
By continuing to expand your knowledge, you'll gain confidence and that will translate into a higher consult call conversion rate and raving client fans. Ongoing professional development allows you to dive deeper into areas of interest to help focus your programs and offerings. And expertise or additional certifications provide credibility and/or may allow you to raise your rates over time.
We hear many new coaches say that they can't afford to invest in continuing education because they're not making money yet. But there are tons of free or low cost ways to learn and grow. The ABA, APFM and AFCC all offer affordable memberships for divorce coaches and give you access to free webinars and resources. Your local or state court or bar association may be another source for low-cost or even free educational opportunities.
Not only will you expand your knowledge base, improve your coaching skills, and stay current with the trends in divorce, but you'll meet lots of other professionals that can be referral or collaboration partners.
Certification is just the first step, If you want to keep growing your business, you have to keep growing too.
You can learn more about DCA™ or find out about any of the classes or events mentioned in this episode at the links below:
Website: www.divorcecoachesacademy.com
Instagram: www.instagram.com/divorcecoachesacademy
LinkedIn: www.linkedin.com/company/divorce-coaches-academy
Email: DCA@divorcecoachesacademy.com