Divorce Coaches Academy
Divorce Coaches Academy podcast hosts Tracy Callahan and Debra Doak are on a mission to revolutionize the way families navigate divorce. We discuss topics to help professional divorce coaches succeed with clients and meet their business goals and we advocate (loudly sometimes) for the critical role certified divorce coaches play in the alternative dispute resolution process. Our goal is to create a community of divorce coaching professionals committed to reducing the financial and emotional impact of divorce on families.
Divorce Coaches Academy
Sell Your Services in Under 30 Seconds by Mastering Your Elevator Pitch
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One of the most common complaints we hear from divorce coaches is that they aren’t getting as many clients as they had hoped and that means they aren’t hitting their revenue goals. If that’s a struggle you’re facing, then this episode is for you. We’re giving you the 411 on crafting your elevator pitch so you can be prepared to talk about what you do in a way that makes people excited to know more.
The key to getting referrals and consult calls is effectively describing what you do and the value you provide. An elevator pitch is simply a very short, targeted way to describe what you do as a divorce coach. Think of a situation recently where you met someone new and they asked you what you do. How did you answer that question?
To craft an effective elevator pitch, focus on a specific problem or pain point that your potential client or referral partner has. Next, consider how working with you helps them solve that problem. Now boil all that down until you can create a 15-30 second statement that sounds like this:
I help…people with this problem
Get…these results
So they can…have this outcome
This seems simple, but it’s not easy. But trust us. If you do this right, the person on the other end will ask more questions. This won’t be the end of your conversation. Your elevator pitch is only the appetizer. But it has to pack enough punch to make the other person go “Wait, what? I want more.”
Listen in as Tracy and Debra talk through the elements of an effective elevator pitch and give some examples to get your creative juices going.
You can learn more about DCA™ or find out about any of the classes or events mentioned in this episode at the links below:
Website: www.divorcecoachesacademy.com
Instagram: www.instagram.com/divorcecoachesacademy
LinkedIn: www.linkedin.com/company/divorce-coaches-academy
Email: DCA@divorcecoachesacademy.com
Learn more about DCA® or any of the classes or events mentioned in this episode at the links below:
Website: www.divorcecoachesacademy.com
Instagram: @divorcecoachesacademy
LinkedIn: divorce-coaches-academy
Email: DCA@divorcecoachesacademy.com