Divorce Coaches Academy
Divorce Coaches Academy podcast hosts Tracy Callahan and Debra Doak are on a mission. We discuss topics to help professional divorce coaches succeed with clients and meet their business goals and we advocate (loudly sometimes) for the critical role certified divorce coaches play in the alternative dispute resolution process. Our goal is to create a community of divorce coaching professionals committed to reducing the financial and emotional impact of divorce on families.
Divorce Coaches Academy
Stop Selling Divorce Coaching and Do This Instead to Get More Clients
Send Us a Message (include your contact info if you'd like a reply)
If you want to get more clients, you don't need to make more Instagram reels or write a ton of blog posts. You need to clean up your language.
In this episode Tracy and Debra reveal the truth bomb that successful divorce coaches aren’t selling divorce coaching. They sell a goal plus a result.
The #1 mistake we see new coaches make is using “coachy” language in their marketing materials and in their consult calls. And "coachy" language just doesn’t resonate with potential clients or referral sources.
Your potential clients don’t want to hear about the coaching process or what you think they need - they want to hear how you’ll help them solve their problem and what it looks or feels like when they’ve reached that goal.
Listen in as we deconstruct a typical divorce coaching pitch and show you how to define results that will make any prospect want to invest in working with you.
If you'd like some help to clean up your marketing language, please consider joining our DCA Case Consultation Group where you can meet bi-monthly to share, connect, and get feedback on your business.
Learn more about DCA® or any of the classes or events mentioned in this episode at the links below:
Website: www.divorcecoachesacademy.com
Instagram: @divorcecoachesacademy
LinkedIn: divorce-coaches-academy
Email: DCA@divorcecoachesacademy.com